Flattery or Foe?

Aloha 2014! 

Working in the bikini world is amazing in so many ways. With our Kinis being made by hand right in the studio, we have the rare opportunity to test out new ideas on the fly. With bikini styles constantly evolving and our ever growing desire to stand out among the crowd, we find ourselves inspired to create new designs quite often. On this particular Thursday, I watched from my desk as Becky and Taryn brainstormed to bring a new seamless design to life. Although I can't sew (but wish I did!) the girls asked for my feedback throughout the process and after an hour or two of trial and error we had a prototype! Our first reversible design was born.

It’s always challenging and exciting to bring new, unique designs to the bikini world. Over the past few years, we’ve found companies creating designs similar to ours or using our images without permission or giving us credit - it’s an inevitable part of the business…but it isn't always deliberate. Soon after releasing a pic of our new prototype, we were notified by another bikini company that we were close to infringing on their pending patent. 

"Oh no! Is our new design not original?!" We investigated further and were relieved to find out that their design was actually quite different from ours. "Phew!"

Situations like these can be frustrating, but we also find ourselves unexpectedly flattered. Flattered that another company considered us competition enough to reach out and warn us against making something similar; flattered someone wanted to use our designs or images to represent themselves or their business; but above all, it keeps us relentless in our pursuit of the perfect Kini! That’s why we’re constantly improving our designs and creating new styles as bright and adventurous as our wonderful fans!

We’ve got some exciting designs and announcements coming for 2014 and can’t wait to share them with you!

Xoxo!

Andrea